McDonald’s to redesign restaurants in Denmark

Burger chain plans to invest hundreds of millions to attract more customers

Lucie Rychla

Dec 9, 2016

The burger chain McDonald’s is planning to refurbish all of its 89 restaurants in Denmark by the end of 2017.

The company has announced it will invest a three-digit million kroner amount into the renovation work.

“We have been in Denmark for 35 years, and we are known for our iconic products,” Joachim Knudsen, the CEO of McDonald’s Denmark, told Berlingske.

“But we are also a business that needs to evolve together with society, so we remain modern and contemporary.”

In future, customers will be able to order meals from large screens and build their burgers themselves.

In 2015, sales of the Danish franchise of the US fast-food chain increased by 4.9 percent on 2014, reaching a record high of 2 billion kroner.

The growth was driven by an increase in the number of guests – the daily average soared by 6,800 nationwide.

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