American rapper, producer and provocateur Tyler, the Creator is no spring chicken when it comes to the music industry.
The performer remembers his first brushes with music at the tender age of seven, when he would take out the cover of an album case and replace it with the cover for his own imaginary album, including a tracklist complete with song lyrics – long before he could even make music. And still to this day, he designs his clothing and other merchandise.
Born in California as Tyler Gregory Okonma, the 24-year-old rose to fame as the leader and co-founder of the alternative hip-hop group Odd Future, and he has since established himself as a frontrunner in the hip-hop industry, performing alongside the likes of lyrical superstars Kanye West and Lil Wayne.
It seems that his brash, controversial and occasionally homophobic lyrics have done little to hinder his popularity ahead of the April release of his fourth album, Cherry Bomb. He also appears to enjoy feuds: Bruno Mars, Chris Brown, Brandun DeShay and Vince Staples have all been the subject of his disdain, either in song or via Twitter.
The Guardian calls the album “an unexpurgated slurge of ideas” with “gnashing guitars and snazzy chords”. We’ll let you decide on that one …
His world tour begins at the Coachella Festival this year, from where he will travel through the continents, spreading his sonic tunes and youthful angst like wildfire.