Burger King in Danish whopper of a move – The Post

Burger King in Danish whopper of a move

50 percent more restaurants going up over the next five years

October 30th, 2014 11:05 am| by admin
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There is good news for all the fast food connoisseurs out there who lament the few number of Burger King restaurants in Denmark compared to its nemesis McDonald's.

Burger King has revealed that the Norwegian company King Food – which is Burger King's biggest franchise operator in Scandinavia – has decided to take over seven Burger King restaurants in Denmark and is looking to increase the number of restaurants in Denmark by 50 percent over the next five years.

“We have ambitious growth plans for the Danish market, and the purchase of these seven profitable restaurants will give us a solid foundation on which to grow,” Ole Erik Samseth, the head of marketing and communication at King Food, said in a press release.

“We'll be operating 46 restaurants in Scandinavia and will be contributing with know-how and capital for further development of the business.”

READ MORE: McDonald's profits up

Viborg up next
King Food have acquired the seven restaurants from Montana Food, who have developed some of the most successful Burger King restaurants in Denmark. The financial details of the deal were not released.

The seven restaurants in question are located in Kolding, Ringsted, Ribe, Rødekro, Slagelse, Nyborg and Silkeborg, while another restaurant is due to be established in Viborg.

In Denmark, all 32 restaurants are run by independent franchises – as is the case with 95 percent of the Burger Kings worldwide – with King Food being the regional master franchise in charge of the marketing of the Burger King brand.

King Foods runs 39 Burger King restaurants in Scandinavia: 33 in Norway and six in Sweden and soon seven more in Denmark.