Christmas without Lego? The horror! – The Post

Christmas without Lego? The horror!

Plastic block behemoth faces big challenge to keep up with Star Wars demand

A shortage of Lego is looming this Christmas (photo: Alan Chia)
October 21st, 2015 6:01 pm| by Ray W
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Lego is boosting its production around the world, but a company spokesperson has conceded the company might be unable to deliver all of its orders before Christmas.

And while that might sound like a long way ahead to be making such predictions, it might have something to do with what happened a long time ago in a galaxy far, far away.

The release of ‘Star Wars: Episode VII – The Force Awakens’ will create an unprecedented demand for Lego’s Star Wars line.

“It has exceeded both ours and our customers’ forecasts,” Lego spokesperson Roar Trangbæk told Jyllands-Posten.

“We will not be able to deliver all of the orders coming from customers over the remainder of the year.”

Trangbæk did not say which lines of toys or countries would be affected, but he did say that Lego would be able to deliver the orders it had already received but may have trouble filling new orders later this year.

According to Trangbæk, the company usually does 60 percent of its annual volume over the festive holiday season and 2015 had already outperformed expectations.

READ MORE: Lego reports double-figure sales increase for first half of 2015

Even more investment
Lego’s sales over the first part of the year have already pushed it into first place among the world’s toymakers.

“We are running our factories at maximum capacity and will do everything we can to meet demand,” Trangbaek said.

The unlisted company, owned by the family of founder Ole Kirk Kristiansen, invested more than 3 billion kroner in plants and equipment last year to make more toys.

There were holiday shortages in some countries last year including Denmark and Canada.

Lego is building a factory in China that is expected to be up and running in 2017.