Funen brewery caps epic China deal – The Post

Funen brewery caps epic China deal

Bryggeriet Vestfyen lands possible game-changer with COFCO

Say ‘ni hao’ to the Vestfyen Pilsner (photo: Bryggeriet Vestfyen)
October 21st, 2016 4:14 pm| by Christian W
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The Danish brewery Bryggeriet Vestfyen looks to have a bright future as it has this week landed a monumental deal with the Chinese state-owned food processing holding company COFCO.

The agreement, which was developed following a networking event in Denmark last year, means the classic beer will be heading to some 20,000 shops in China.

“I am very proud and happy that we have managed to get such a nice contract with one of the largest trade companies in China,” Ole Rasmussen, the technical head of Bryggeriet Vestfyen, told DR Nyheder.

READ MORE: Danish brewery develops instant beer powder

Game changer
The brewery said the deal will lead to more jobs and possibly some expansion in the future.

The brewery produces a number of beers, but it will be the brewery’s Vestfyen, Støckel and Willemoes series that will be making the jaunt to the Chinese market.

The duration of the contract is reported to be initially for one year.