It has been a good year for Lego and this is reflected in the company’s annual report for 2014, which was released today. Net profit was 7 billion kroner, up by 15 percent on 2013, and there were double-digit sales growth in all regions.
The company highlights the popularity of the Lego City, Lego Star Wars and Lego Friends lines, as well as the contributing factor of ‘The Lego Movie’.
Proud of creative play experiences
“In 2014 we increased our sales by 15 percent. I am proud that we delivered high quality creative play experiences to millions of children all over the world,” Jørgen Vig Knudstorp, the president and CEO of the LEGO Group said.
“This resulted in a highly satisfactory result for us, and it remains our aspiration to be the best at what we do.”
The company expects continued growth in and “satisfactory results“ 2015, outperforming competitors. “Our ability to innovate and reinvent the Lego play experience every year is vital for our success,” Knudstrop said.
“Looking at the products we have developed for 2015 I feel confident that we will bring joy to even more children in the coming year.”