Lego has teamed up with Angry Birds – the most downloaded mobile game in history – to create a new Lego set based on the popular game. The launch will coincide with the premiere of next year’s 3D Angry Birds movie.
“Lego has a unique ability to affect humans through products that encourage creativity and imagination,” said Pekka Rantala, the CEO of Rovio, the company behind Angry Birds.
“We are excited to work with a really amazing partner who is the best in its class.”
Angry Birds has been downloaded over 2 billion times across virtually every platform available.
The game was a runaway hit in 2010, and several updates continued the success for many years after. Sales have dipped in recent years and Rovio’s sales have fallen by 73 percent. The company recently had to cut about 110 jobs – some 14 percent of its workforce. Rovio has been looking for ways to expand and rejuvenate the brand.
Last year Lego sold 62 billion play sets.