Nine years after entering the Danish market, the German supermarket Lidl has revealed that it intends to double the number of its supermarkets in Denmark.
The discount supermarket giants recently opened a massive 350-million kroner warehouse outside Køge to supply its 41 shops in Zealand. But it has the capacity to handle much more.
“We have doubled our capacity so we can also double our supermarket numbers from the current nationwide 94,” Finn Tang, the head of Lidl’s Danish division, told Børsen business newspaper. “Time will tell how far we can go.”
Copenhagen a central target
Lidl is notoriously opaque when it comes to its finances and its Danish financial figures are unavailable to the public, so it is difficult to say how well the chain has performed since it first opened in Denmark in 2005.
But Tang said that the decision to invest 350 million kroner into a new warehouse means that there is likely a certain quality and substance behind the financial situation here.
Lidl is currently building three new supermarkets in Denmark and a fourth is on the way. Tang said that the new supply warehouse is a sign that the company is aiming to expand particularly in Copenhagen.