Norwegians taking over Fitness World – The Post

Norwegians taking over Fitness World

FSN Capital scores Denmark’s largest fitness chain

Fitness World is Denmark’s largest fitness company (photo: Fitness World)
April 29th, 2015 11:34 am| by Ray W

Norwegian private equity investment company FSN Capital has purchased Fitness World. With over 450,000 members, Fitness World is the largest fitness chain in Denmark.

“We looked at bringing in new owners a few years ago when we realised we needed capital to grow the way we wanted to,” Fitness World chairman and founder Henrik Rossing told Berkingske.

“It didn’t happen then. We started the search process again in November.”

Biscuits and chest presses
Neither the equity fund or Rossing will reveal how much FSN Capital paid for Fitness World, but financial analyst Frederik Aakard estimates the deal is worth over two billion kroner, which would make Rossing a billionaire. He will maintain a small stake in the company and keep his hand in the running of the company.

FSN Capital already owns other businesses in Denmark, including Lagkagehuset.