Sales of gluten-free food products have increased significantly over the past 10 years in Denmark as supermarket chains have expanded the range of available products.
In 2005, Coop stocked only 20 gluten-free products, selling 40,000 items in total.
Ten years later, the chain offers about 200 specialty products and sales have escalated to 1.2 million.
“It has spread to all categories of products that contain flour. Cakes, pasta, anything you can imagine with flour – we offer it in a gluten-free variation,” Lars Aarup, a chief analyst at Coop, told DR.
People with coeliac disease, who are gluten-intolerant, cannot eat wheat, barley and rye.
Substitutes in gluten-free diets include amaranth, buckwheat, brown rice or chia flour.