Three young Danish entrepreneurs have managed to raise almost 3 million kroner to finance the production of their portable battery-powdered loudspeakers.
Twenty-three days ago, Jesper Thomsen, Hjalte Wieth and Christoffer Nyvold launched a crowdfunding campaign on Kickstarter with a goal to collect at least 670,000 kroner for their ‘Soundboks’.
The most successful launch
Not only did they reach that mark within three hours, but a few weeks later generous donors had more than quadrupled the asking amount.
At the time of writing, some 934 people have pledged money to support their venture.
“We had big ambitions when we launched the campaign, but we were nevertheless surprised how great a response we got in such a short time,” Thomsen told Metroxpress.
“We have had the most successful launch of any Scandinavian company in Kickstarter’s history.”
Living the dream
Thomsen, Wieth and Nyvold studied together at Virum Gymnasium in north Zealand, where they got the idea to build a music system that would combine extremely high volume, a long battery life and a durable design.
Now, these 20-year-olds live in Los Angeles and are working on boosting their business.
Thomsen has confirmed the extra funds will be used to increase production.
According to Metroxpress, the retail price of Soundboks will be around 5,000 kroner, but on Kickstarter, the loudspeakers can be purchased at a promotional price of 3,500 kroner.