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Carlsberg hanging tight in Russia

As other breweries close, Carlsberg’s holding out for future growth


Carlsberg hopes Russians will soon have beer on their minds again (Photo: Colourbox)

June 19, 2014
15:07

by Philip Tees


Several breweries have closed down production facilities in the Russian market following the imposition of western sanctions and the unrest created by the Ukranian situation. But Carlsberg will not follow the trend, despite being unable to run at capacity, Reuters news bureau reports.

Isaac Sheps, Carlsberg’s senior vice-president for eastern Europe and CEO of Baltika Breweries, explained the strategy to Reuters. “Geopolitical unrest in the region has of course had an effect on the mood, the atmosphere and the economy, especially from the consumer’s point of view,” he said.

“It isn’t easy, and we have empty capacity, but strategically we are trying to keep our assets, because there’s reason to believe that the market will return to growth.”



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