Coffee aficionados from all over the globe are invited to join the World Fairtrade Challenge during May 13-15 and show their support to coffee farmers who have been affected by climate change.
The global network of Fairtrade organisations and producers are calling all coffee lovers to get together and drink a cup of Fair Trade joe in support of these struggling coffee growers.
Invite your friends
The goal of the World Fairtrade Challenge is to drink 100 million cups of Fairtrade coffee over the three day period.
In order to participate, register at www.fairtradechallenge.org either as an individual or as a group.
You can compete against your nearest and dearest to see who can arrange the most extravagant or creative coffee break.
Dire consequences of climate change
The effects of climate change – such as extreme and unpredictable weather, droughts, floods and plant diseases – are impacting millions of coffee farmers worldwide.
The farmers have difficulty in growing and harvesting coffee beans because coffee bushes are highly sensitive to any changes in temperature.
Fairtrade – an alternative approach to conventional trade – is based on a partnership formed between producers and consumers.
The practise of Fairtrade is designed to address power imbalances in trading relationships, unstable markets and the injustices of conventional trade.