CPH Post

News

Copenhagen to get its first ‘free’ supermarket

Consumers willing to write product reviews can bypass the checkout desk


No really ... it's all free ... sort of (Photo: Colourbox)

August 12, 2014
13:14

by Ray Weaver


The first ‘free’ supermarket in Copenhagen is scheduled to open on Nordre Fasanvej in Frederiksberg on Saturday. The concept, known as ‘tryvertising’, has been around for a while. Customers register on a website and then go to the shop to pick up whatever products interest them, try them out and then write a review.

Consumers wield a lot of power via social media and the internet these days, and manufacturers know that a positive review can help break a product and get it into traditional stores.

Customers create an online profile for the Freemarket, order the products they want and then pick them up at the store. They are then given a deadline by which their reviews of the products must be finished.

Review or pay
Missing the deadlines risks a shopper’s profile being closed and being forced to pay a penalty to have it reopened. The website where potential customers create a profile is expected to come online on Thursday or Friday this week.

READ MORE: Denmark to run on Dunkin' Donuts

The Freemarket charges shoppers 19 kroner per month to “cover the cost of the physical operation”. That allows customers to try up to ten products per month and entitles them to gift certificates and special discounts at stores across the country. Until the Freemarket website goes online, potential customers can check out the concept at www.freemarket.nu.

 



Related stories



Latest Comments

BMI is pure bullshit, created by insurance companies to deny, or charge more...

(Alex DeGre?t on December 19, 2014 21:10)

Non-western would include Indian, Chinese, Japanese and Thai. Is there a...

(William Harvey on December 19, 2014 18:20)

What about the French?

(William Harvey on December 19, 2014 13:00)

I should tell my cow sister-in-law who hasn`t worked in 26 years.

(Jon Paris King on December 19, 2014 12:43)

Super ! Now I can get a red passport to compliment my blue one.

(Tom Therkelsen on December 19, 2014 05:40)

Vivo en Argentina y nunca pude lograr la doble ciudadanía ya que mi padre...

(Patricia Thomassen on December 18, 2014 19:38)

Danish team deserved this cruel lesson, because the Danish handball community...

(Szalay Gergely on December 18, 2014 15:49)

Do these municipalities understand the geopolitical situation of western...

(Jaou Ad on December 18, 2014 13:54)

For god sake, not again. Academic career is a very risky path with no real...

(Andrei Shchebet on December 18, 2014 13:26)

"In the north-Canadian hamlet of Arviat, an organised polar bear patrol,...

(Aleksander Pruitt on December 18, 2014 10:11)