CPH Post

Business

Danish fashion selling like hot pants

Germany has imported a lot of Danish clothing


Denmark exported 8.2 billion kroner's worth of clothing and 1.3 billion kroner's worth of footwear during the first four months of the year (Photo: Scanpix)

August 5, 2014
13:41

by CW


With the Copenhagen Fashion Week set to start this week fashion insiders in Denmark can be optimistic about enjoying success, and with just cause.

New figures from business advocates Dansk Erhverv showed that during the first four months of the year Denmark exported 8.2 billion kroner's worth of clothing and 1.3 billion kroner's worth of footwear.

Compared to the same period last year, it was an increase of 300 million kroner.

“That could be a sign that the markets we export to are improving and there is more purchasing will,” Nynne Norman Scheuer, an export consultant from Dansk Erhverv, told Metroxpress newspaper.

“But Denmark also has a strong brand pertaining to what we can do, in terms of design.”

READ MORE: Capital is getting ready for a week of eco-fashion

Chinese potential
In particular, it is the markets near the Danish borders such as Germany which are responsible for the lion’s share of the export success, but markets further afield, like China, also have potential.

“It’s a country with huge growth rates and a growing middle class which yearns for Danish design and luxury items,” Scheuer said.



Related stories



Latest Comments

It can't hurt!

(Heidi Patterson on October 20, 2014 23:24)

If you would like to know what's going on, the various police districts in...

(Jens Rost on October 20, 2014 21:12)

Ik dacht wel dat ik dit gezicht herkende toen ik je foto zag. Jouw zoon...

(Helena Fiers on October 20, 2014 20:24)

Sex with animals is clearly not allowed under Islamic law. Usual it results...

(William Harvey on October 20, 2014 19:47)

Fact: 80% of all married kontanthjelp collectors are immigrants. Do we need...

(Jon Paris King on October 20, 2014 19:08)

WOW! I'm shocked... You mean they come to Europe only for money? And they...

(Alex DeGre?t on October 20, 2014 16:20)

Good. If Dk doesn`t get rid of all these taxes , gebyr and other hidden BS,...

(Jon Paris King on October 20, 2014 13:59)

Just for shits & giggles lets drop a side scan sonar next to the NS Concord...

(Buzzy Sørensen on October 20, 2014 03:14)

I

(Ernest Sanchez on October 19, 2014 16:05)

Only legalizations and taxations in Dutch-way may solve that problem. In...

(Sly Tatarski on October 18, 2014 17:32)