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Danske Bank on the offensive in Sweden

The bank wants to double its market share in Sweden


Thomas Borgen, the head of Danske Bank, underlined the bank’s competitive edge in having a common IT platform in all Nordic countries (Photo: Colourbox)

June 26, 2014
14:11

by CW


Danske Bank wants to double its market share in Sweden from five to ten percent, according to its head Thomas Borgen.

Its goal is to attack customers from Nordea, Swedbank and its other competitors in the Swedish bank market, and Borgen said that the bank’s small operation in Sweden would benefit its customers.

Size matters
“Perhaps the most important thing is that we are a small operation in Sweden compared to the four big banks, so we can be quicker, more alert and aggressive – in a positive way – than our competition,” Borgen told the Swedish newspaper Svenska Dagbladet.

Borgen also went on to underline the bank’s competitive edge in having a common IT platform in all the Nordic countries.



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