CPH Post

Business

Danske Bank on the offensive in Sweden

The bank wants to double its market share in Sweden


Thomas Borgen, the head of Danske Bank, underlined the bank’s competitive edge in having a common IT platform in all Nordic countries (Photo: Colourbox)

June 26, 2014
14:11

by CW


Danske Bank wants to double its market share in Sweden from five to ten percent, according to its head Thomas Borgen.

Its goal is to attack customers from Nordea, Swedbank and its other competitors in the Swedish bank market, and Borgen said that the bank’s small operation in Sweden would benefit its customers.

Size matters
“Perhaps the most important thing is that we are a small operation in Sweden compared to the four big banks, so we can be quicker, more alert and aggressive – in a positive way – than our competition,” Borgen told the Swedish newspaper Svenska Dagbladet.

Borgen also went on to underline the bank’s competitive edge in having a common IT platform in all the Nordic countries.



Related stories



Latest Comments

Don't forget to leave room for a mosque, eh. ; )

(Alex DeGre?t on September 18, 2014 22:31)

Close the f-ing doors already. Denmark doesn't need anymore welfare sucking...

(Alex DeGre?t on September 18, 2014 16:19)

Seriously... How about hospitals pay patients for not providing diagnosis on...

(Alex DeGre?t on September 18, 2014 16:17)

Lel

(Chris Brooks on September 18, 2014 15:43)

?We have more than twice as many poor per capita and almost three times as...

(Bill Jones on September 18, 2014 06:37)

Face it, the Danish Listeria pølser as a culinary contribution to the EU was...

(Bill Jones on September 18, 2014 06:29)

When the other shoe drops these two reprobates will be claiming the...

(Bill Jones on September 18, 2014 06:14)

(November 30, -1 00:00)

How do you enroll in the trial???

(Anette Kreipke on September 17, 2014 23:09)

And still Climate Change and deforestation and overfishing and oil, gas and...

(Rudy Haugeneder on September 17, 2014 18:30)