CPH Post

Business

Danske Bank's customer exodus abating

Bank losing fewer customers but analyst warns relations are fragile


‘New Standards’ campaign and unpopular customer program lost customers (Photo: Colourbox)

September 4, 2014
16:53

by Philip Tees


Following a year of losing 10,000 customers a month, Jyllands-Posten reports that Danske Bank has managed to stop haemorrhaging clients.

Thomas Borgen, the bank’s CEO, who took office just under one year ago, told Jyllands-Posten that he was satisfied with the development. “I can confirm that the situation has improved significantly this year,” he said.

“The customer exodus has stopped and we are actually also getting many new customers.”

Not out of the woods yet
An analysis by the market research firm Voxmeter confirms that Danske Bank is recovering its reputation following its criticised ‘New Standards’ campaign and its unpopular customer program. “These were things that made customers so angry that they actually reacted and up and left,” Christian Stjer, the head of Voxmeter told Jyllands-Posten.

But despite the apparently turning tide for the bank, Stjer warns that things could easily turn again. “It will take just one more blunder and the bank will risk the customer exodus rising again,” he said.

“Danske Bank’s customers are so dissatisfied that the bank has very little goodwill. Therefore it won’t take much for things to go bad again.”



Related stories



Latest Comments

Might as well stick a fork in Denmark cuz it`s done...

(Jon Paris King on November 24, 2014 01:19)

It woudl seem ignorance and stupidity should also be considered a disease in...

(Alex DeGre?t on November 23, 2014 20:35)

Ban it... If they want to wear that crap and be religious nut cases, let them...

(Alex DeGre?t on November 23, 2014 10:37)

Please avoid dramatizing: the EU should be more flexible to op in & out of...

(Fernando Bischof on November 23, 2014 07:18)

Congratulations!

(Mike Krewson on November 22, 2014 23:50)

Zzzzzzzzzzzzzzzzzzzzz...................

(Bradley Greenwood on November 22, 2014 16:57)

Danes and other Scandinavians are generally very decent tourists. It's only...

(Lorenzo Luis Albano Farias on November 22, 2014 14:30)

And now for the evil perspective: Most of those foreigners who learn Danish...

(Lorenzo Luis Albano Farias on November 22, 2014 13:54)

How so very right... 9 years in dk... i miss british tv so much...even...

(Gérard Bonnin on November 21, 2014 19:28)

Whats a "tilbud of 72 virgins"?

(Kl Queteimporta on November 21, 2014 09:46)