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Denmark to run on Dunkin' Donuts

The global donut favourite may soon be serving coffee and sprinkled pastry in Copenhagen


America runs on Dunkin' Donuts and Danes may soon follow suit (Photo: Colourbox)

April 24, 2014
15:10

by AJ


Danish police officers rarely enjoy glazed donuts with colourful sprinkles during their coffee break, but that may be about to change if the American donut and coffee chain Dunkin' Donuts launches in Denmark.

Dunkin' Donuts is planning to open 20-25 shops in Copenhagen and other larger towns around Denmark as part of a strategy to conquer the European market, Jyllands-Posten reports.

Donuts and hygge
"Denmark is a great possibility for the brand Dunkin' Donuts," vice president of international development at Dunkin' Brands, Jeremy Vitaro, told Jyllands-Posten.

"We believe that our offer of high quality food and drinks, served fast and in cosy surroundings has a big market potential in Denmark."

The restaurant chain was founded in 1950 and currently has 11,000 shops in 33 countries, but only 120 shops in Europe.

Dunkin’ Donuts is still looking for a business partner to develop the franchise in Denmark, so it’s uncertain when Copenhageners can get a real taste of Homer Simpson’s favourite snack.



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