Ipanema beach in Rio is perhaps best known due to the iconic Brazilian bossa nova tune ‘The Girl from Ipanema’, but this summer the famous beach will have a slightly more Danish ring to it.
On Friday, the business and growth minister, Troels Lund Poulsen, presented the Danish pavilion on Ipanema beach which, along with the Danish athletes, aims to put Denmark on the map during the 2016 Olympic Games in Rio.
“It’s completely unique and very ambitious that Denmark is the only country given the opportunity by the Brazilian authorities to set up a marketing platform in the middle of Ipanema beach,” said Poulsen.
“The Danish pavilion will function as an exhibition window for Denmark, Danish companies and products during the entire Olympics. It will also be a point of congregation for Danish athletes, representatives and fans.”
Lauded in London
Designed by Henning Larsen Architects, the 300 sqm pavilion will promote Denmark by focusing on Danish business, culture, sport and tourism.
The project was established by the Business and Growth Ministry and the Danish tourism organisation VisitDenmark in co-operation with a number of partners including Industriens Fond, Nordea-fonden, Realdania and Grundfos.
The pavilion, which aims to build on the success of a similar project at the 2012 London Olympics, will be open to the public from 11:00-22:00 every day from August 2-21.