Denmark’s first social supermarket with surplus food opens today

Princess Marie among officials inaugurating the store

Selling like hot cakes (photo: Facebook/Wefood) Selling like hot cakes (photo: Facebook/Wefood)
February 22nd, 2016 10:32 am| by Lucie Rychla
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The Danish humanitarian NGO, Folkekirkens Nødhjælp, is opening Denmark’s first social supermarket with surplus food in Copenhagen today.

‘Wefood’, as the new store is named, will be officially inaugurated by Princess Marie and the minister for food and environment, Eva Kjer Hansen.

The grand opening kicked off at 10:00 and will end at 19:00.

Heavily discounted
A number of singers will perform during the event, including Feridah Rose, Kadie Elder and Moses Andreas, while Selina Juul from ‘Stop Wasting Food’ movement will give a speech.

The store is located at Amagerbrogade 151 and sells food that would otherwise be thrown out at 30-50 percent lower price.

READ MORE: First social supermarket to open in Copenhagen

Combating food waste
Wefood is run by volunteers and all the profits will go to Folkekirkens Nødhjælp’s projects in developing countries.

It is open to people who want to make a good deal as well as to environmentally conscious customers, who want to combat food waste.

Danes throw out over 700,000 tonnes of food and waste annually worth about 11.6 billion kroner, while some 800 million people go hungry every day worldwide.