The number of traffic accidents caused by distracted drivers has increased by 20 percent in Denmark over the past 5 years, according to the car leasing company ALD.
Despite numerous campaigns that encourage motorists to keep their eyes on the road, many drivers continue texting and checking their smart phones while driving.
Based on ADL’s injury statistics from about 13,000 drivers, distraction behind the steering wheel contributed to about 40 percent of all traffic accidents last year.
And the use of mobile phones was identified as a major contributor to the sad statistics.
“We can see that when run campaigns, it helps. But as soon as a campaign ends, the trend rises up again,” Michael Jensen, the chief operations officer at ADL, told TV2.