Folkekirkens Nødhjælp, the Danish humanitarian NGO, is opening the first social supermarket in Denmark on February 22, reports DR.
The 245 sqm store is called ‘Wefood’ and will be located at Amagerbrogade 151 in Copenhagen.
At Wefood, customers can buy surplus food that would otherwise be thrown out for a heavily discounted price.
The food comes from a number of suppliers including restaurants, cafes and Dansk Supermarked, the country’s largest supermarket chain.
To help the world’s poor
Wefood is run by volunteers and all the profits will go to Folkekirkens Nødhjælp’s work in the world’s poorest countries.
The inspiration to open such a store came from London and Vienna, where similar shops sell cheap food to the socially-disadvantaged.
The Danish supermarket will, however, be open to everyone.
Wasted food and money
If the concept proves successful, the organisation will open similar stores elsewhere in Denmark.
Every year, Danes throw out over 700,000 tonnes of food and waste about 11.6 billion kroner.
Meanwhile, some 800 million people go hungry every day.