CPH Post

Business

Get a free summer ride for a selfie

Opel giving away free rides around the city in July


A free ride in the urban Opel Adam will only cost you a selfie (Photo: Opel)

July 2, 2014
18:11

by Andreas Jakobsen


So it’s hot and you want to go to the beach. Your bike tyre is flat, a taxi is too expensive and you hate taking the Metro in your speedos.

Thanks to Opel, there's now another option. In July, the car company will offer free summer rides around Copenhagen in their new urban Adam models – and you only need to download an app, order a ride and then when it arrives, take a selfie with the car to hop on.

Paying with a selfie
Nikolaj Ledet, the marketing manager at Open Denmark, has called the new social campaign 'pay with a selfie' and said people only need a smartphone to join.

"It's very easy: shoot a selfie with yourself and Adam, upload it onto Facebook, Instagram or Twitter under the hashtag #ADAMogmig – you have now paid for the ride and at the same time you are entered in a competition to win the use of an Opel Adam for a week," he said.

The free summer rides with Adam begin in Copenhagen on July 7 and will be available every day until July 20. After that the concept move to Aarhus, where it will run between July 21 and August 3.

If you want to order an Adam ride, you have to download the app Drivr and choose 'Adam' among the offers.



Related stories



Latest Comments

What about the French?

(William Harvey on December 19, 2014 13:00)

I should tell my cow sister-in-law who hasn`t worked in 26 years.

(Jon Paris King on December 19, 2014 12:43)

Super ! Now I can get a red passport to compliment my blue one.

(Tom Therkelsen on December 19, 2014 05:40)

Vivo en Argentina y nunca pude lograr la doble ciudadanía ya que mi padre...

(Patricia Thomassen on December 18, 2014 19:38)

Danish team deserved this cruel lesson, because the Danish handball community...

(Szalay Gergely on December 18, 2014 15:49)

Do these municipalities understand the geopolitical situation of western...

(Jaou Ad on December 18, 2014 13:54)

For god sake, not again. Academic career is a very risky path with no real...

(Andrei Shchebet on December 18, 2014 13:26)

"In the north-Canadian hamlet of Arviat, an organised polar bear patrol,...

(Aleksander Pruitt on December 18, 2014 10:11)

Customers from all most all parts of USA and Canada purchase from us without...

(Jhon Donald on December 18, 2014 10:10)

Moose can be dangerous. https://www.youtube.com/watch?v=p9LTjhGvxxg "A class...

(William Harvey on December 17, 2014 18:27)