In a new commercial entitled 'Do it for Denmark', travel agency Spies wants couples to travel and make babies to deal with Denmark's flaccid birth rate that is currently at a 27-year low.
Apparently romantic holidays are something that really get couples turned on and makes them want to have sex even more than at home.
More humping on holiday
"Danes have 46 percent more sex on holiday compared to their everyday lives," the commercial states.
"So to help the falling Danish birth rate, Spies Travel wants to encourage all Danes to take a romantic city holiday."
The website launched an 'ovulation discount' and if you can prove that you conceived your child on one of your travels with Spies, you have the chance of winning a three-year supply of baby stuff.
Watch the ad here.