CPH Post

Business

Goodbye, Blå Avis

Final hardcopy of well-know classified newspaper out at Christmas


Digital killed the physical star – this will be the newspaper's Last Christmas (Photo: eBay)

August 29, 2014
10:21

by Ray Weaver


A familiar site since it first hit the streets in 1985, Den Blå Avis will no longer be published as a physical newspaper following this Christmas season. 

Ebay, the owner of the paper, said the hardcopy of the newspaper is simply no longer turning a profit.

The company blamed the falling circulation and more and more advertisers choosing not to use the newspaper as the main reasons for its decision.

Digital delights
Meanwhile, the online version – dba.dk – is going great guns.

READ MORE: Tabloid's online profit a media first

“Danes contact each other directly via mobile phones and tablets, and seconds later they have decided what they want to buy or sell,” eBay chief officer Morten Hueing told Jyllands-Posten.

“It is a natural evolution of the market.”

Newspaper gave it a good try
Hueing said that the plan to close the newspaper had been in the works for a while, but the team there tried to prove that it could remain viable in today’s digital world. That plan failed.

“The management and team delivered an excellent effort, but it just didn’t work.”

All about the web now
The web version, dba.dk, has exploded since eBay took over the paper in 2008. 

There were 3 million items traded on the website in its first year. This year, that number is expected to reach 15 million.

Heuing said the money saved by shutting down the physical paper will be used to develop and improve apps and mobile solutions for the digital operations.

“Danes are very open to new technology,” said Heuing. “We will invest in new technology for the Danish market that we can then use in other countries."

 



Related stories



Latest Comments

Let's also commemorate the ideological breeding grounds for the architects of...

(Lorenzo Luis Albano Farias on January 27, 2015 15:14)

Copy any waterpark in California, only then you`ll have something worth...

(Jon Paris King on January 26, 2015 21:10)

You sound really bitter and self righteous.

(Juliousbass "the Future of Bass" on January 26, 2015 21:03)

Hey... At least he is working harder than real Danish doctors. ; )

(Alex DeGre?t on January 26, 2015 20:37)

Thumps up all the way to you sir!

(Line Dalsgaard on January 26, 2015 20:16)

Could there have been an explosion in Santa's secret underground bunker?

(Jens Rost on January 26, 2015 19:43)

Finally! The stench alone coming from these things are pestering the suburban...

(Jens Rost on January 26, 2015 18:31)

How much does this truck cost? How much does it cost to act like a civilized...

(Cliff Arroyo on January 26, 2015 13:17)

Ya know..... normally I would count this as good news, but given the...

(Cliff Arroyo on January 26, 2015 13:06)

HI Friends... I could go through following comments, thank you for the...

(Swapnil D Tembhurne on January 26, 2015 11:14)