CPH Post

Culture news

Magazine apologises for rape headline

ALT for Damerne's cover asks when rape is a woman's own fault


The magazine has come under fire for its front cover which asked: "Raped - When is it your own fault?" (Photo: ALT for Damerne)

January 3, 2014
11:21

by Christian Wenande


The women's magazine ALT for Damerne (Everything for the ladies) has apologised after coming under fire for a this week's cover, which included a headline that was a little too much for some of its readers.

The cover asks the question: “Raped – when is it your own fault?” and even though the answer inside the magazine reveals that “It is never your fault”, many readers believe that the magazine went too far in its attempts to attract readers.

“We’ve had a number of critical comments on the social media after ALT for Damerne hit the streets today,” Tine Nikolaisen, the managing editor of the magazine, said in a press release. “The purpose of asking a provocative question on the front page that refers to an article inside about rape is to create awareness about a subject we feel is very important.”

READ MORE: The vagina has a new name

Sending a bad signal 
Criticisms of the cover included the poor signal sent to people who would see the magazine on display but not read its contents, while others on social media even said that the magazine's headline choice was akin to saying that women "ask to be raped" if they don’t buy the magazine.

The Egmont-owned magazine argued that the article was about making people aware of a judicial system that has a tendency to cast suspicion on women who have been raped.

“For us there is only one answer to the question of when rape is a person’s own fault, and that answer is never. But in other parts of society, the answer is far less unambiguous and that’s what we wanted to focus on,” Nikolaisen said. “Naturally, we apologise if someone interpreted the front cover differently and felt insulted.”

Egmont is one of Scandinavia’s leading media groups and aside from ALT for Damerne, also publishes a throng of other magazines including Euroman, Eurowoman, Her og Nu tabloid and Gastro food magazine.



Related stories



Latest Comments

MD&T should give some serious thought to diversifying their product line,...

(Calvin Bernhardt on April 24, 2014 01:41)

You are UNFIT to keep animals! Your zoo is nothing but a slaughterhouse!!...

(Tracy Cole on April 24, 2014 00:35)

Great... More destructive immigrants. ; )

(Alex DeGre?t on April 23, 2014 23:49)

The picture is also misleading because it depicts rape as if it most often...

(Gena Grant on April 23, 2014 22:37)

Chinese people want to see where the Danes keep their horses and goats. Its...

(Calvin Bernhardt on April 23, 2014 21:42)

Well done

(Preeti Bhan Prasher on April 23, 2014 20:33)

What about foreigners who are already here under the Greencard scheme? I...

(Hildegard Andrea Wagner on April 23, 2014 20:16)

Not worth the agrivation ?

(Tom Donde on April 23, 2014 17:14)

Hmmmm, since when is hempseed oil illegal? And since when has anyone claimed...

(Andreas Holmqvist on April 23, 2014 13:48)

Good for them, except that these young people are not immigrants. All but a...

(April 23, 2014 00:46)