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McDonald's profits up

Chain’s expanding success has it considering opening even more locations


McDonald's Denmark owns less than a quarter of all the branded outlets in Denmark – the rest are franchises (Photo: McDonald's)

June 2, 2014
17:43

by Ray Weaver


McDonald's Denmark has announced revenue of 511 million kroner for the year of 2013 – a 10 percent rise from the 465 million kroner it posted for 2012. Profits rose 5.1 percent from 81.2 million to 85.4 million kroner.

Broken down, McDonald's Denmark generated 341 million kroner at its own restaurants and 170 kroner in rental income from its franchises. In total, there are 88 outlets in Denmark and McDonald's Denmark owns 18 of them. Together, the 88 enjoyed sales of just over 1.9 billion kroner – up 10 percent on 2012 while profits rose 5 percent.

READ MORE: McDonald's found to serve old food

Ever-expanding
McDonald's Denmark opened four new locations in 2013 and expects to open three to six new locations annually in the years ahead, with the next due to open in Næstved Harbour in August, creating 50 new jobs.

“New restaurants and extended hours where more and more locations are open around the clock have played a major role in the growth,” McDonald's Denmark's chief executive Stephen Shillington said in a statement.

“We are very pleased to show this kind of profit in a hard market."

McDonald's Denmark has approximately 4,200 employees who serve about 160,000 meals a day. The company paid nearly 20 million kroner in taxes in 2013.

 

 


 



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