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Mickey Mouse jewellery, literally thanks to Pandora's deal with Disney

Danish jewellery firm to launch collection inspired by the producer's famous characters in November


Expect to see Pandora's name next time you go to Disneyland (Photo: Scanpix)

August 14, 2014
08:20

by Federica Palomba


Danish jewellery company Pandora has signed a ten-year partnership with Walt Disney that will see it sell its products at the film producer's theme parks in the United States.

This November, Pandora will launch a new collection inspired by some of Disney's most beloved characters.

Pandora said the deal was in keeping with its new strategy to introduce new products more frequently. 

A booming quarter 
Meanwhile, Pandora has announced healthy second quarter revenue figures as EBITDA rose 69 percent on last year.

Total revenue came in at 2.5 billion kroner, of which 1.097 billion was in the US and 1.064 billion in Europe.

Significantly, while revenue in Europe has jumped 65 percent since last year, it rose just 5 percent in the States, but following the Disney deal, Pandora is optimistic this will change in 2015. 

It has raised its 2014 turnover target from 10.5 to 11 billion kroner. 

Pandora expects to open 275 new stores this year, rather than the 225 it previously expected.

Its shares rose by 9 percent following the announcements.

 



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