The American burger chain Hwy 55 will open two restaurants in Denmark this summer.
The first Hwy 55 will open in the Kolding Shopping Centre in June. The second will be at Copenhagen Central Station in July.
The burger in the middle
“There has been a space in the market between McDonald’s and [the steakhouse] Jensen’s Bøfhus,” Jens-Christian Due, the head of Hwy 55’s Danish division, told BT.
“There are various gourmet burger restaurants, but there you can be broke before you get out the door. We think Hwy 55 is the perfect middle ground.”
The company hopes to open 30-35 more Hwy 55 restaurants across the country over the next ten years.
Hwy 55 opened its first location in North Carolina on the east coast of the US in 1991. They now have have 109 restaurants worldwide.