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Parken stadium changing its name to Telia Parken

Denmark's national football team will soon be playing in the Nordics' biggest wifi zone


What's in a name? (Photo: Scanpix)

July 17, 2014
15:08

by Andreas Jakobsen


Denmark's national football stadium has changed its name and will from now on be called Telia Parken – and not just 'Parken'.

Berlingske reports that Parken Sport and Entertainment has engaged in a seven-year sponsorship agreement with the phone company Telia Danmark, and part of the deal was to rename the iconic stadium.

Giant wifi area
However, there's good news for those who don't want to follow the game playing on the field.

Telia will set up the largest wireless network in the Nordics, and all the football fans sitting in the stands can connect for free.

Anders Hørsholt, the chief executive of both FC Copenhagen and Parken (or Telia Parken), said in a press release that the wifi network will be an "historic improvement" of the football experience.

"Fans will be able to live-stream in HD quality in the stadium, look at the latest standings, order food and drinks, and share their experiences through videos and photos online," he said.

Had to keep the name
Søren Abildgaard, the head of Telia Danmark, said the company had also considered the cultural importance of the stadium.

"That is also why we decided to keep 'Parken' in the name," he said.



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