CPH Post

Opinion

POST: Our brand for the future




August 15, 2014
19:00

by Ejvind Sandal


We have found that our new format for the print edition of WEEKLY POST – more stories, a monthly guide and an increased focus on business – has been received well.

And starting this week, we hope that our new business columnists (see page 16) – ten in total, a mixture of Danes and internationals – will lend you further insights into the country that you work and live in.

Online we are flourishing. Cphpost.dk has been averaging 250,000 unique visitors per month during 2014, our story about the dead lions in March was quoted in 462 foreign media, and a social media post (about dual citizenship) in June received over quarter of a million page impressions.

And we will continue to provide you with news and service info via our website. The many cultural events suitable for non-Danish speaking have inspired us to start a cultural calendar, POST ONLINE, also on our website. 

On top of that, we are supplying DAILY POST, an A4 brief daily teaser, to our partners, subscribers and hotels to present to their breakfast guests – another target group that can make use of our online services.

Our latest publication, VISIT POST, also services the incoming stream of tourists, providing them with information about shopping, dining and wining and day-to-day events. Nearly all tourists these days are smartphone-enabled and can therefore use our services.

Overall, ours is a unique platform for advertisers to reach out to both tourists and international residents. 

But while the international schools in Denmark have always been fully aware of this, and we thank them for their appreciation, we are now hopeful we can entice Danish schools into making use of our services, particularly now that English is now being taught from the first grade.

Starting this month, nine such schools in Copenhagen will use POST WEEKLY and POST DAILY as an education aid. This will enable them to not only teach English but also keep their students informed of current affairs … with a twist.

After all, our arm’s length perspective has always given our news coverage a unique international twist.

For Danish readers it’s a look at yourselves through your own windows, as the madam memorably said in the most loved stage play ‘Genboerne’. 

And with our increased focus on business, and our ten new columnists, we hope many more Danish businesspeople will seek us out in the same way Muscovites or Parisians seek out their English-language media for a fresh perspective. 

POST is now a multimedia venture aimed at the growing international society in Denmark offering a variety of products to meet their need for news and service information.

Whether it is political, cultural, corporate, diplomatic, educational or related to the tourism environment, POST is your most humble servant and daily friend.




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