CPH Post

Opinion

POST: Our brand for the future




August 15, 2014
19:00

by Ejvind Sandal


We have found that our new format for the print edition of WEEKLY POST – more stories, a monthly guide and an increased focus on business – has been received well.

And starting this week, we hope that our new business columnists (see page 16) – ten in total, a mixture of Danes and internationals – will lend you further insights into the country that you work and live in.

Online we are flourishing. Cphpost.dk has been averaging 250,000 unique visitors per month during 2014, our story about the dead lions in March was quoted in 462 foreign media, and a social media post (about dual citizenship) in June received over quarter of a million page impressions.

And we will continue to provide you with news and service info via our website. The many cultural events suitable for non-Danish speaking have inspired us to start a cultural calendar, POST ONLINE, also on our website. 

On top of that, we are supplying DAILY POST, an A4 brief daily teaser, to our partners, subscribers and hotels to present to their breakfast guests – another target group that can make use of our online services.

Our latest publication, VISIT POST, also services the incoming stream of tourists, providing them with information about shopping, dining and wining and day-to-day events. Nearly all tourists these days are smartphone-enabled and can therefore use our services.

Overall, ours is a unique platform for advertisers to reach out to both tourists and international residents. 

But while the international schools in Denmark have always been fully aware of this, and we thank them for their appreciation, we are now hopeful we can entice Danish schools into making use of our services, particularly now that English is now being taught from the first grade.

Starting this month, nine such schools in Copenhagen will use POST WEEKLY and POST DAILY as an education aid. This will enable them to not only teach English but also keep their students informed of current affairs … with a twist.

After all, our arm’s length perspective has always given our news coverage a unique international twist.

For Danish readers it’s a look at yourselves through your own windows, as the madam memorably said in the most loved stage play ‘Genboerne’. 

And with our increased focus on business, and our ten new columnists, we hope many more Danish businesspeople will seek us out in the same way Muscovites or Parisians seek out their English-language media for a fresh perspective. 

POST is now a multimedia venture aimed at the growing international society in Denmark offering a variety of products to meet their need for news and service information.

Whether it is political, cultural, corporate, diplomatic, educational or related to the tourism environment, POST is your most humble servant and daily friend.




Latest Comments

I know a few Danes that were deported from the states so i support this. ;-)

(Juliousbass "the Future of Bass" on October 22, 2014 21:00)

Culture vultures

(Juliousbass "the Future of Bass" on October 22, 2014 20:55)

This is so cool. Funerals with the horse drawn hearses are always so sad &...

(Buzzy Sørensen on October 22, 2014 15:39)

Fraud seems to be an integral part of the Vestas business model. Allegations...

(Bill Jones on October 22, 2014 14:05)

This Brit has a long way to go before he is integrated in Denmark, and...

(Nicholas Gunder on October 22, 2014 13:43)

He has to defend a 12000 DKK spend? That is a joke.

(Andrei Grigorian on October 22, 2014 12:50)

I am against the new rules . It will destroy lots of green card holders life

(Sumon Das on October 22, 2014 10:54)

Ebola is a serious threat to the health and well-being of people aroubd the...

(Calvin Bernhardt on October 22, 2014 10:26)

Prayers to the families.

(Calvin Bernhardt on October 22, 2014 10:19)

Sad, but still a reality in Naestved.

(Calvin Bernhardt on October 22, 2014 10:10)