CPH Post

International

Study: Denmark has some of the world's most tech-savvy news consumers

Denmark ranks highest for smartphone and tablet news consumption


Danes read the news on their tablets more than anyone else in the world (Photo: Colourbox)

July 14, 2014
13:17

by Lawrence Shanahan


The 2014 Reuters Institute Digital News Report has established that Denmark has one of the highest percentages of smartphone and tablet news consumption in the world. 

The study of ten of the most media-savvy countries in the world revealed that over half (52 percent) of Danish news consumers use their smartphones to get the latest word, while readers in the UK (33 percent), Germany (32 percent) and the US (31 percent) are lagging behind. 

Similarly, over a third of Danes read the news on their tablets, whereas it is a less popular platform for readers in the UK (23 percent), the US (19 percent) and Germany (15 percent). 

Danes willing to pay for quality news
Denmark also leads the world for the percentage of newsreaders who use Apple's products (58 percent), whereas Germany (28 percent) ranks near the bottom.

This result is significant, as studies have shown that Apple users are not only much more likely to access news on their devices, but are nearly twice as likely to pay for this news. 

Worldwide trends
One of the major global trends is a general increase in smartphone and tablet use, as less people are relying on their computers as their primary news source.

Additionally, Facebook is by the far the leading source for news across the globe, though certain countries (US, UK, Spain) rely heavily on Twitter as well. 

Simple questions, complex results
The study was conducted through YouGov, asking online newsreaders simple questions about the frequency with which they use certain devices to access news.

By filtering out anyone who had not read the news in the past week, as well as targeting specific ages, genders and social classes, the study is meant to be representative of each country’s population as a whole. 



Related stories



Latest Comments

As a freelance reporter, always amazed how the press gobbles up these kind of...

(Scott Larsen on October 24, 2014 05:57)

It's infuriating to have one bike's stolen. I know. But you know miffs me?...

(Lorenzo Luis Albano Farias on October 24, 2014 00:03)

Ban all religions also... People should put their faiths in themselves and...

(Alex DeGre?t on October 23, 2014 22:41)

Either way... Letting Turkey or any muzlim country to join the EU is sheer...

(Alex DeGre?t on October 23, 2014 22:33)

?We know that Denmark is a cultural capital of the world ? there are so many...

(Kl Queteimporta on October 23, 2014 21:40)

Jensen is a mug . what a tool

(Hamish Carey on October 23, 2014 17:34)

Misplaced priorities . GCs are brought in to add value to the economy , They...

(Rajiv Banerjee on October 23, 2014 11:12)

Hoi Helena, bedankt, en ja - hopelijk tot ziens!

(Karina Lins on October 23, 2014 10:24)

Encoding is broken.

(Jon Ask Jacobsen on October 23, 2014 10:14)

Forced genital cutting is unethical. The law must protect the defenseless so...

(Ron Low on October 22, 2014 23:50)