Tivoli will be switching on extra lights to draw in customers during the upcoming Christmas season.
Along with its extended opening hours, Tivoli hopes spending an extra half a million kroner on its new lighting display will help the park match its record of over a million visitors during last year’s holiday opening.
“We have a strong tradition of lights at Tivoli, but this year we are hitting the gas with a number of new lighting displays we have spent a good deal on,” Tivoli spokesperson Dorthe Weinkouff Barsøe told Berlingske.
Foreign guests the target
Barsøe said the lights were a major draw for Tivoli. “Therefore it makes sense to focus even more on this area,” she said.
Lise Lyck – an associate professor at the Centre for Tourism, Culture and Management at Copenhagen Business School – agrees with the investment.
“Here in the dark season it is the lighting that draws in the crowds, and lighting has always been a distinctive feature of Tivoli,” she said.
Lyck said the new lights would especially help Tivoli attract foreign visitors.
“There are not many tourists attractions during this time of year; most of what is in the theatres is in Danish, so the extra lights are a good bet.”
The Christmas season in Tivoli starts on November 14 and ends on January 3. It will take up to 10,000 man hours to get the park ready for the holidays.