CPH Post

News

Too hot for beer?

Beer sales actually slip if it is very hot for a long time, say producers


Too hot for this? That's crazy talk! (Photo: Colourbox)

July 28, 2014
13:06

by Ray Weaver


There is nothing like a nice cold beer on a hot summer day, right? Not for some, according to those in the business of making the golden brew.

As temperatures increased, beer sales did go up with them, but weeks of temperatures hovering at close to 30 degrees is too much of a good thing for brewers, as continuous hot weather actually causes some drinkers to turn away from beer.

“People switch to soft drinks,” Jørgen Jensen from the Hancock brewery in Skive told DR Nyeder.

Keeping it simple
Others just opt for water.

“We are really busy, and it's great,” said Steen Houmann, sales head at bottler Aqua D'or. The company sold more than 11 million litres of water in July alone and is on track to smash every previous sales record.

“If all goes well, this will be a record year,” said Houmann.                            

Houmann said that sales of Aqua D'or’s carbonated drinks are up 20 percent from last year, as consumers look for a beverage that has some flavour without the calories of soda.

Last year the summer was good for both Hancock and Fur Brewery. Despite the heat, they and other beer producers predict that they will do at least as well this year.

 



Related stories



Latest Comments

It can't hurt!

(Heidi Patterson on October 20, 2014 23:24)

If you would like to know what's going on, the various police districts in...

(Jens Rost on October 20, 2014 21:12)

Ik dacht wel dat ik dit gezicht herkende toen ik je foto zag. Jouw zoon...

(Helena Fiers on October 20, 2014 20:24)

Sex with animals is clearly not allowed under Islamic law. Usual it results...

(William Harvey on October 20, 2014 19:47)

Fact: 80% of all married kontanthjelp collectors are immigrants. Do we need...

(Jon Paris King on October 20, 2014 19:08)

WOW! I'm shocked... You mean they come to Europe only for money? And they...

(Alex DeGre?t on October 20, 2014 16:20)

Good. If Dk doesn`t get rid of all these taxes , gebyr and other hidden BS,...

(Jon Paris King on October 20, 2014 13:59)

Just for shits & giggles lets drop a side scan sonar next to the NS Concord...

(Buzzy Sørensen on October 20, 2014 03:14)

I

(Ernest Sanchez on October 19, 2014 16:05)

Only legalizations and taxations in Dutch-way may solve that problem. In...

(Sly Tatarski on October 18, 2014 17:32)