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US clothing giant loses case against Danish minnow over moose logo

Abercrombie & Fitch says the deer-like animals are too similar


Isn't it obvious? They look exactly alike! (File Photo)

June 4, 2014
11:53

by Ray Weaver


A logo featuring a cartoonish rendering of a moose has become the centre of a bitter dispute between an international clothing chain and a small Danish company.

The US firm Abercrombie & Fitch has accused the central Zealand children's clothing company Urban Elk of abusing and copy its logo.

Both companies use a moose as a logo, and Abercrombie’s lawyers have complained to Patent og Varemærkestyrelsen, the patent office, that Urban Elk is stepping on their client's hooves.

Abercrombie & Fitch’s lawyers claim that the two animals both “stand with their heads to the left and have similar characteristics, such as the shape of the belly and hind legs”.

A&F needs glasses, says patent office
The patent office said the US firm was full of moose droppings.

“Whereas the complainant’s logo is naturalistic in style, the defendant's [logo] is a caricature, with two oversized, spoon-shaped antlers, a hanging face, two round and staring eyes, a plump body and four short, chubby legs,” read the decision as the office rejected Abercrombie & Fitch’s case.

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Its subsequent appeal was also rejected.

“There is no visual similarity between the Urban Elk and Abercrombie & Fitch logos,” ruled the appeals board.



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