Carlsberg hanging tight in Russia

As other breweries close, Carlsberg’s holding out for future growth

June 19th, 2014 3:07 pm| by admin

Several breweries have closed down production facilities in the Russian market following the imposition of western sanctions and the unrest created by the Ukranian situation. But Carlsberg will not follow the trend, despite being unable to run at capacity, Reuters news bureau reports.

Isaac Sheps, Carlsberg’s senior vice-president for eastern Europe and CEO of Baltika Breweries, explained the strategy to Reuters. “Geopolitical unrest in the region has of course had an effect on the mood, the atmosphere and the economy, especially from the consumer’s point of view,” he said.

“It isn’t easy, and we have empty capacity, but strategically we are trying to keep our assets, because there’s reason to believe that the market will return to growth.”

We can see the problems now, and that's making our politicians very nervous (photo: iStock)
You’re Still Here: We can see clearly now …
My dog listens to talk radio while we are out, which means I listen to ta...
The new parliamentary year officially begins (photo: Hasse Ferrold)
Folketinget officially kick-starts new parliamentary year
Folketinget, the Danish Parliament, officially began its new parliamentary ...
The new post centre in Taastrup will sort letters in a more efficient way (photo: iStock)
Post Danmark to lay off 135 employees
Post Danmark will lay off some 135 employees when the company moves from it...
Those who fail to come to a scheduled examination are likely to worsen their health problems, a doctor from Bispebjerg Hospital warns (photo: iStock)
No-shows at hospitals costing Denmark significant resources
Every year, tens of thousands of patients miss an appointment for scheduled...
Kristian Thulesen Dahl is the current leader of Dansk Folkeparti (photo: News Øresund)
Dansk Folkeparti celebrating 20th anniversary
Dansk Folkeparti (DF) is celebrating its 20th anniversary today. The rig...
The shots were fired into a building (photo: iStock)
Shots fired at estate agent’s in Copenhagen
Five to six shots were aimed at an estate agent's office on Smedtoften in t...