Carlsberg hanging tight in Russia

As other breweries close, Carlsberg’s holding out for future growth

June 19th, 2014 3:07 pm| by admin

Several breweries have closed down production facilities in the Russian market following the imposition of western sanctions and the unrest created by the Ukranian situation. But Carlsberg will not follow the trend, despite being unable to run at capacity, Reuters news bureau reports.

Isaac Sheps, Carlsberg’s senior vice-president for eastern Europe and CEO of Baltika Breweries, explained the strategy to Reuters. “Geopolitical unrest in the region has of course had an effect on the mood, the atmosphere and the economy, especially from the consumer’s point of view,” he said.

“It isn’t easy, and we have empty capacity, but strategically we are trying to keep our assets, because there’s reason to believe that the market will return to growth.”

(Photo by iStock)
Prospects of the City: Published with my principles intact
In which the prospector confronts the prospect of a Copenhagen from which t...
Ronn-Nielsen in action - like a scene out of 'Good Will Hunting'
Winning with probability theory
The University of Copenhagen has awarded mathematician Anders Ronn-Nielsen ...
(Photo by Paul Kalirai)
A true showman’s coming to town!
Rufus Wainwright “The last time I saw Rufus Wainwright he was in the b...
(Photo by Motorhead Facebook Page)
November’s ace in the pack
MOTÖRHEAD The self-proclaimed ‘World’s Loudest Band’ have just a ...
About Town: Royal Copenhagen is having a laugh this year
Photos by Hasse Ferrold   Royal Copenhagen’s Christm...
An unmistakable sign that it's toasty season in Denmark (Photo by iStock)
A Dane Abroad: Rocking that wet raccoon look
As the dark days of December grow darker, the lights of Copenhagen grow bri...