Greenpeace attacks Lego and Shell partnership in animated film

Huskies and polar bears drown in fossil fuel in campaign clip

July 10th, 2014 9:33 am| by admin
facebooktwittergoogle_pluspinterestmail

Forbes.com reports that 50 years of friendship between Lego and Shell could be coming to an end, at least if Greenpeace has anything to do with it. Some 250,000 people worldwide have already signed a petition for Lego to end its partnership with the oil company, according to Jyllands-Posten.

Yesterday Greenpeace released an animated video depicting an Arctic scene made of Lego pieces that slowly becomes submerged in thick black oil, leaving only a flag with the Shell logo visible above the sea and the tagline: “Shell is polluting our children’s imaginations”.

Targeting Lego to hurt Shell
For two years, as part of Greenpeace’s ‘Save the Arctic’ campaign, the environmental organisation has been targeting Shell’s drilling in the region.

And it is now turning its attention to Shell’s long-standing co-operation with the Danish toy company, which produces Shell-branded tanker trucks and petrol stations in its toy range. Shell and Lego have most recently signed a deal to sell Shell-branded cars at filling stations in 26 countries.

Greenpeace "disappointed" that Lego is "saddened"
Lego chief executive Jørgen Vig Knudstrop wrote in a press release at the beginning of the month that Greenpeace’s campaign was a matter between Shell and Greenpeace. “We are saddened that the Lego brand is being used as an instrument in a dispute between the organisations,” he said.

Ian Duff, an Arctic campaigner at Greenpeace, told Forbes.com that Lego’s statement was “strange and disappointing”.

See the video: https://www.youtube.com/watch?v=qhbliUq0_r4

The UV index will be extremely high today and tomorrow (photo: iStock)
DMI: Beware of powerful UV rays over the next couple of days
After languishing through the most dismal Danish June since 1991, one could...
Yeeaaahh ... not so much of this going on (photo: iStock)
Most Danes annoyed with their neighbours
Whether it be loud parties, crying babies, barking dogs or cigarette smoke,...
Just being able to read a map is no longer enough (photo: iStock)
Taxi drivers required to speak Danish in Aarhus and Copenhagen
From now on, taxi drivers in Copenhagen and Aarhus will be required to pass...
The new justice minister, Søren Pind, wants Syria fighters held accountable (photo: iStock)
Action group against Syria fighters established
The government today revealed that it will set up a special action group ch...
Best of British: Ben Whishaw (Brideshead Revisited the movie), Jeremy Irons (Brideshead revisited the series) and Tom Hiddleston (err ... Thor)
This week’s TV: Ain’t nothing hollow about these heavyweights
This week's pick: The Hollow Crown SVT2, Sat 20:30 Who can’t get eno...
Don't screw with Ryan, or you will get him pissed (he has a reputation)
Roskilde Festival: The summer of 15 … hasn’t quite got the same ring to it
  Mr Ryan Adams, the alternative country singer, flew straight from...