Popular customer feedback website launches in Denmark

Yelp unveiled its new Danish site on Friday, allowing people the chance to read and write reviews on different services

April 23rd, 2012 11:33 am| by admin
facebooktwittergoogle_pluspinterestmail

These days when people are thinking about where to go for dinner, they will often head online to see what people are saying about different restaurants – and now Yelp is putting the Danish options on the table.

Yelp is a social media and peer review website allowing users to give feedback and assess others’ ratings on anything from nightclubs, accommodation and shopping to education and health services.

The website, which attracts 66 million visitors a month worldwide, also gives business owners the opportunity to get honest feedback – whether positive or negative – from their customers.

Yelp’s vice president of marketing Miriam Warren said that, given the high penetration of smart phones and iPads here, Denmark was an obvious choice for a new website.

“The number one restaurant in the world, Noma, is here and Denmark is at the forefront of New Nordic cuisine and design, making it a very interesting place for us to come to,” Warren said.

Available in English, Danish, German, Italian, Spanish, French, Dutch and Swedish, Yelp is a good tool for Danes, new arrivals to the country and tourists passing through, Warren said. 

Yelp’s infiltration in the Danish market marks the company’s second website in Scandinavia, having launched a Swedish version a month ago.

The company was first established in San Francisco in 2004 after CEO Jeremy Stoppelman became frustrated searching for a good dentist. Finding it difficult to source feedback online, Stoppelman saw the need for a website where people could rate and review different services and businesses to make our everyday choices easier.

If you’re dying to give a rave review – or warn others to avoid something like the plague – head over to www.yelp.dk.

HSBC has been advising customers about how to deal with the leak (photo: iStock)
Tax authorities investigating up to 150 Danes with Swiss bank accounts
The Danish tax authority SKAT is investigating as many as 150 Danish custom...
No jokes, but flattery and sensitivity go a long way for the ladies (photo: iStock)
Danish cheaters need convincing to have an affair
“Are those space pants? Because your ass is out of this world!” Ok, ...
If he sits next to you, it might not just be because he likes you (photo: Facebook/politi)
More than 100 drug arrests during the first 24 hours at Roskilde Festival
Police made 116 arrests for drug possession during the first 24 hours of ac...
Some 36 percent on schools don't have an anti-bullying strategy (photo: iStock)
Every third public school has no strategy against bullying
Despite the schools being responsible for tackling bullying in Denmark, ov...
Simone Tetsche Christensen won gold in the women's BMX (photo: DIF)
Denmark ecstatic with medal count at European Games
As the curtain comes down on the inaugural European Games in Baku, Azerbaij...
Bridge will stretch from Vester Voldgade to Langebrogade (photo: Team BuroHappold Limited)
Design chosen for new Vesterbro-Amager foot and cycle bridge
A design has been chosen for a new cycle and pedestrian bridge to link Vest...