When Roskilde Festival becomes the fifth largest city in Denmark over the next week, we will know that the summer holidays are upon us.
At the POST we will use the downtime to assess how far we have come since revising our business plan in January.
The POST WEEKLY has been changed from a tabloid to an A4-formatted printed résumé of the week and a guide of coming events. It’s been well received as considerably more news stories in less space makes it more informative and easier to handle.
We have acknowledged that an information service should not be confined to just one platform. Hence we have launched the DAILY POST. Every night at 2am we forward a one-page email to subscribers with the latest Danish news in English with an international touch. The service enables hotels to provide their guests with printouts, providing information on the society their guests are about to experience that very morning. Likewise, other subscribers get a fast overview of the news.
If they wish, they can, via their smartphone, link to the POST WEB and find extensive news information and use the new POST CALENDAR to find out about events in the areas of culture, sports, public service and for kids – mostly volunteered by the patrons themselves to increase accuracy and relevance.
We want to combine all the English-language sites in DK directly with the POST WEB and create a department store feeling that you have everything at hand. So that’s what we are doing to do.
On top of all that, we have developed VISIT POST, a new service for tourists who would otherwise have little guidance regarding shopping and events while they are here for a short stay. Likewise, they can find out more via our real-time web, daily mail and weekly résumés and guides to further fulfil their needs.
POST is now a multiplatform publisher of information, specialising in the areas of business, culture and politics, to serve the international community in Denmark: students, professional expats, the diplomatic corps and tourists. We can therefore offer our advertisers access to the international community to make them an abundance of interesting offers.