Bare breasts to stay on Movia buses

July 2nd, 2014 5:25 pm| by admin
facebooktwittergoogle_pluspinterestmail

The local bus operator Movia has decided not to change its rules regarding advertising on its buses, despite the uproar that has followed a private hospital’s advert for cosmetic surgery that featured a pair of bared breasts.

Movia decided that the criticism of the ad would not deter the company from following its current advertising guidelines, as per legislation.

“We have two exceptions, which we will continue to have: we won’t allow ads that might jeopardise public transport or ads that promote religion opinions or movements,” Thomas Gyldal Petersen, the chairman of Movia’s board, said in a press release.

“The ads on Movia’s buses are part of a larger media picture, where we in Denmark have a broad freedom-of-speech framework, also concerning commercial freedom-of-speech.”

READ MORE: Bus drivers to wear cams to battle rising violence

All-male boardroom
The criticism hinges on the advert giving people low self-esteem issues and that it conveys a view of women that is degrading. It has since been confirmed that the post-surgery breasts featured in the ad are in fact natural.

Only two out of the nine Movia board members – who are all men – voted against continuing with the incumbent advertisement rules.

Phone envy: it isn't the size, it's what he does with it (photo: istock)
Mind over managing: Don’t feed the monster
  CNN recently ran an article highlighting research from the Univer...
(phot: Becks Kaysen)
Out and About: La fastest game on two feet
Despite being ‘the fastest game on two feet’, loads of action and fun (...
(photo: Clive Thain)
Hook up with Copenhagen at the 2015 Expat Fair!
All of the ‘freshers’ are excitedly gathering in the main hall, looking...
Fighting to be heard in Christiansborg: This country needs skilled foreigners! (photo:pixabay)
Business needs talent: A new start
On June 25, I was pleased to announce that the Confederation of Danis...
The minister's "pilgrimage" to the camps hardened her resolve to pick and choose (photo:pixabay)
Straight up: Refugees and the politics of fear
  The reality of a Lars Rasmussen-led government has hit home. The ...
(All photos: Hasse Ferrold)
About Town: Homeland’s head honcho, cuban cigars and the spaceman
  American TV-producer and scriptwriter Howard Gordon (left), the c...