Bare breasts to stay on Movia buses

July 2nd, 2014 5:25 pm| by admin
facebooktwittergoogle_pluspinterestmail

The local bus operator Movia has decided not to change its rules regarding advertising on its buses, despite the uproar that has followed a private hospital’s advert for cosmetic surgery that featured a pair of bared breasts.

Movia decided that the criticism of the ad would not deter the company from following its current advertising guidelines, as per legislation.

“We have two exceptions, which we will continue to have: we won’t allow ads that might jeopardise public transport or ads that promote religion opinions or movements,” Thomas Gyldal Petersen, the chairman of Movia’s board, said in a press release.

“The ads on Movia’s buses are part of a larger media picture, where we in Denmark have a broad freedom-of-speech framework, also concerning commercial freedom-of-speech.”

READ MORE: Bus drivers to wear cams to battle rising violence

All-male boardroom
The criticism hinges on the advert giving people low self-esteem issues and that it conveys a view of women that is degrading. It has since been confirmed that the post-surgery breasts featured in the ad are in fact natural.

Only two out of the nine Movia board members – who are all men – voted against continuing with the incumbent advertisement rules.

When they say redheads are fiery, that means they’ll spontaneously combust ... at the sight of a bronzed brunette (photo: iStock)
Brick by Brick: Born to burn
Apart from a couple of times in my early teens, I have never sunbathed in m...
Dive for the candy at the smashed end of a barrel this weekend (photo: Pixabay)
Join the masses and beat the barrel this Fastelavn!
Kids of all ages are keenly awaiting a special Danish celebration known as ...
Bashing the barrel (photo: Illustreret Tidende)
Kids not the only ones up to mischief at Fastelavn in years gone by
Terrible stories circulate around the traditions behind Fastelavn, the begi...
Massive Attack2
Already massive, they’re edging towards institution status
They may be three decades old, but Massive Attack are still selling out ven...
Many asylum-seekers do not consider the all-important recognition rate (photo: iStock)
Denmark’s asylum rules might be reprimandable, but its recognition rate is robust
From the adverts in Lebanese newspapers in September 2015 warning them Denm...
If I’d known I’d stay on the Civil List, I would have done this years ago!
Straight, no Chaser: Of cabbages and kings
The blue touchpaper on the first New Year’s fireworks had barely been lit...