Danish women second most vain in Europe

Only the Russians spent more time getting ready

Noma unseated from its number one position (photo: Antissimo)
September 2nd, 2014 10:55 am| by admin
facebooktwittergoogle_pluspinterestmail

Mirror, mirror on the wall, who is the vainest in Europe of them all? “Russian Women, but Danes come in a close second,” the mirror would have answered, according to a survey by Harris Interactive.

Almost half of Danish women aged 18-40 spend on average more than 45 minutes in front of the mirror getting ready before leaving the house, second only to Russian women, where 57 percent spend more than 45 minutes getting prepared.

“Danish women generally look like they are less vain than the southern Europeans because in the south they often wear tighter clothes, higher heels and more make-up,” Emilia Van Hauen, a cultural sociologist, told MetroXpress newspaper.

“But women in Denmark are actually really into their appearance.”

READ MORE: Every second young woman has taken a morning-after pill

Clothing at the crux of it
Van Hauen went on to contend that the natural look is a Scandinavian ideal that takes time. Just like having a healthy house, clean hair etc, they involve lengthy grooming rituals.

The survey – which placed British women third on the list ahead of Poland, Germany, Spain, Italy, Turkey and France – also found that ladies spent the biggest proportion of their time getting ready on choosing their clothing.

More than half of the Danish women surveyed said they change clothes more than once before being satisfied with their reflections in the mirror.

Birthday gift: Queen Margarethe gets her own exhibtion (Photo: Danish Museum of National History)
Museums corner: Reign supreme: first the queen, then the tweens, next the machines
Margrethe II might have something to say about the line-up this month. For ...
Noma unseated from its number one position (photo: Antissimo)
World’s 50 Best Restaurants: Noma falls to third place
After spending four of the last five years in first place, Noma has droppe...
EADP have developed a spacecraft capable of deflecting an asteroid with very short warning time (photo: Urhixidur)
Armaged some funding! Danish NGO collecting funds for asteroid protection
The Danish NFGO, the Emergency Asteroid Defence Project (EADP), is currentl...
The pharoahe is ready to kill it with his rhymes (Photo: Krik Barvender)
Early-June music: In the hands of the pharoahe
Pharoahe Monch Wed 3 June, 22:00; Pumpehuset; 200kr Pharoahe Monch, a 42-...
More Copenhageners are ready to spend the big bucks on their holiday (photo: iStock)
Copenhageners travelling the most this summer
When it comes to forking out for a holiday somewhere, Copenhageners have th...
It might look like a bit of old rock, but it's a record breaker (official press photo)
World record-breaking piece of amber in Copenhagen
This week, House of Amber and Copenhagen Amber Museum are celebrating their...