Lego won’t be the face of Scottish No vote

Toy company reacts to British government’s political use of its figurines

Roskilde magic was strong with this one
June 11th, 2014 3:07 pm| by admin
facebooktwittergoogle_pluspinterestmail

Ahead of the referendum on Scottish independence in September, the 'No' campaign has been criticised and the British government forced to change an online campaign following complaints by Lego that its figurines were misused. 

The British Treasury had posted an article in which it proposed that independence would cost each Scot £1,400 (13,000 kroner) per year. The article went on to suggest how Scots could put this money to ‘better use’. For example, they were told they could instead “share a meal of fish and chips with your family every day for around 10 weeks” or “scoff 280 hotdogs at the Edinburgh Festival".

Emma Owen, a PR and promotions manager for Lego, told Politiken newspaper that Lego is “politically neutral” and did not give permission for any of its images to be used. “It’s a political message we didn’t want to be associated with, and that’s that,” she said.

Patronising?
A Treasury source told the Guardian that the article should be taken in a light-hearted way and that it was “good to communicate with people in different ways”.

But it has received fierce criticism from the 'Yes' movement. The Scottish National Party (SNP) financial affairs spokesman Stewart Hosie told the BBC that the list was based on "bogus figures".

Vonny Moyes, the comedy editor of Scottish arts magazine The Skinny, explained to the Guardian, with a hint of sarcasm,  how Scots could perceive the campaign as patronising.

"Not only have the UK government dangled a wee battered carrot in front of us,” she said.

“Given the shocking numeracy rates of your average chippy-munching Scot, they've kindly explained what £1,400 means in real terms. Who needs self-determination when you can drown in hotdogs?”

Festivals are about more than just the music, it would seem (photo: Smukfest.dk)
Today’s date: Skanderborg kicks off
On this day 35 years ago in 1980, a Danish festival institution was born as...
Wake up and tell the optimistic story! (photo: istock)
Mind over managing: Telling stories
So another Danish election has drawn to a close. The electorate cast their ...
Psychedelic mushrooms might help to escape the city life
“I took magic mushrooms,” confesses former Copenhagen Post editor
Does this face look familiar? Because we can’t keep you in suspense an...
The key to not getting ripped off is face-to-face contact at all times (photo: istock)
Brick by Brick: Beware the Danish rental market!
  The thing about foreigners, like myself, is that they need somewh...
Equally at home being a restaurant  and a nightclub
Dancing, dining and dangerously living la vida loca
  Like its German name suggests, it’s risky leaving your seat at ...
The hip-hop brigade flip-flopped out to make room for the electronic fans (photo: Ella Navarro)
Roskilde 2015: Disclosure know how to make you move!
  The crowd changed a little after Lamar hip-hopped off the stage t...