Sex and groceries

Domain appeals board rules that ‘Sexnetto’ can keep its name

July 31st, 2014 1:29 pm| by admin

Since 2012 Dansk Supermarked, the retail giant that owns Netto supermarkets in Denmark, has been trying to get Jan Jacobsen, the owner of Sexnetto, an erotic boutique in Sønderborg, to change his company's name. The retailer began proceedings to force Jacobsen to change the name of his shop.

This week, Domæneklagenævnet, the domain appeals board, ruled that Netto doesn’t have a leg to stand on and said that Jacobsen is not infringing on Netto’s name.

“I'm happy about the decision,” Jacobsen told DR Nyheder. “It is important that we keep our name so our customers can find us.”

Courgette versus dildo
The appeals board ruled that netto is a common Danish word that indicates a low cost product, and that, possible confusion of certain vegetables with sex toys notwithstanding, the products carried by the businesses were different enough that the customers of either were not likely to confuse the two.

READ MORE: Netto employee to dumpster divers: “I pissed on your food”

Dansk Supermarked is considering whether to appeal the case and declined to comment.

“For us, the case is closed,” said Jacobsen. “I hope they decide to close it as well so I don't have to spend any more time, effort and money on this.”

Jacobsen estimated that he has so far spent 150,000 kroner in the fight to keep the name of his shop. He said that he “doubted” that Dansk Supermarked would give up the fight.

The world's first same-sex civil partnerships were entered into at City Hall in Copenhagen on 1 October 1989 (photo: iStock)
Axel rose to the challenge, dedicating his life to gay rights
The international media converged on City Hall in Copenhagen on 1 October 1...
The patent of Viagra expired in 2013 (photo: iStock)
More and more young people in Denmark using Viagra
More and more young men are taking medication for sexual dysfunction, Metro...
(all photos:Miklos Szabo)
December Performance: The passion of Puccini
  Il trittico starts Dec 3, ends Jan 30; Opera House, Ekvipagemest...
Sorry, no weekdays! (photo: SMK)
National Gallery cutting opening hours
Statens Museum for Kunst, the national gallery, is implementing several cos...
Denmark is the eighth biggest maritime country in the world in gross tonnage (photo: Danmarks Rederiforening)
Denmark’s merchant fleet has never been bigger
According to figures released today by the Danish shipowners’ association...
Cancer treatments are getting more timely (photo: Pam Gradwel)
Cancer patients getting faster treatment
There has been progress in cancer patients getting timely treatment. Accord...