Too hot for beer?

Beer sales actually slip if it is very hot for a long time, say producers

July 28th, 2014 1:06 pm| by admin
facebooktwittergoogle_pluspinterestmail

There is nothing like a nice cold beer on a hot summer day, right? Not for some, according to those in the business of making the golden brew.

As temperatures increased, beer sales did go up with them, but weeks of temperatures hovering at close to 30 degrees is too much of a good thing for brewers, as continuous hot weather actually causes some drinkers to turn away from beer.

“People switch to soft drinks,” Jørgen Jensen from the Hancock brewery in Skive told DR Nyeder.

Keeping it simple
Others just opt for water.

“We are really busy, and it's great,” said Steen Houmann, sales head at bottler Aqua D'or. The company sold more than 11 million litres of water in July alone and is on track to smash every previous sales record.

“If all goes well, this will be a record year,” said Houmann.                            

Houmann said that sales of Aqua D'or’s carbonated drinks are up 20 percent from last year, as consumers look for a beverage that has some flavour without the calories of soda.

Last year the summer was good for both Hancock and Fur Brewery. Despite the heat, they and other beer producers predict that they will do at least as well this year.

 

If I’d known I’d stay on the Civil List, I would have done this years ago!
Straight, no Chaser: Of cabbages and kings
The blue touchpaper on the first New Year’s fireworks had barely been lit...
flag-993627_960_720
Today’s Date: Marie reaches 40
The flags will stay raised following Princess Mary’s birthday as not only...
The right mentor can make a huge difference (photo: iStock)
This Week in Schools: More graduates using mentors
A growing number of students at the University of Copenhagen (KU) are seeki...
Boat with syrian refugees off the coast of Sicily. (Photo: Vito Manzari from Martina Franca)
This Week’s Editorial: Tricky law followed by a piece of cake
Integration is the name of the game. The refugees are here – or on their ...
Fairies, batmen and ninjas gathered to participate in the old Danish tradition of beating the barrel
Kids Corner: Faster prep might be needed for the annual kids shinding
Fastelavn on 7 February is extremely early this year – actually the earli...
Christianity's most revered warrior tends to be Archangel Michael (photo: Luca Giordano (1632–1705)
How Christianity portrayed Jesus as a warrior to woo the Vikings
Despite more than 80 percent of Danes associating themselves with the Evang...