Fashion Jam: Looking forward to the autumn trends – The Post

Fashion Jam: Looking forward to the autumn trends

Looks like this autumn might be more daring that the last one (photo: istock)
August 29th, 2015 6:55 am| by Jenny Egsten-Ericson


I can’t believe a year has gone by since my first column. Just like now, I was in the middle of the next spring/summer collections while trying to stay focused and predict which of the autumn trends would actually be a hit with the Danes.

So, were flares too daring?
With the benefit of hindsight, I think we can agree that the ‘70s was the big influence last autumn. But my big question beforehand was: Will the Danes dare to wear flares?

Twelve months on, I would have to say no – only the really fashion-forward were brave enough to try out this trend. We could see a lot of wider trousers, but in general they weren’t really ready for the flares, unlike their neighbours, the Swedes, who jump on a new trend as if their life depends on it.

Kick out that advice
And now, if we should believe the editors at British Vogue, the flares are on the list of things to kick out, while the high-waisted, wider and more roomy shape is what every editor wants. They also think we should kick out everything that has to do with fringing, and with that in mind I intend to absolutely ignore them.

I think it’s way too early to disregard these trends, and I think by this autumn the mainstream will have warmed to the thought of jeans beyond the skinny varierty. The flares will be everywhere, and if you think they’re only for 6ft glamazons or that you need 7in heels, think again.

What’s ‘in’ this season
This month J Brand launches the ‘Sneaker Flare’ so you can rock them whatever your height. Lee Jeans also has the perfect model, ‘Annetta’, which you can wear with flats.

The turtleneck was one style that the Danes really embraced, and to some degree suede, and I’m pleased to say that both of them are here to stay for at least another season.

Please banish anything neoprene and futuristic this season, and instead seek out opulent embroidery and stately prints. The Victorian blouse with its high neck and lace is the perfect contrast to the wider masculine trousers or the flares.

Tame your inner rock ‘n’ roller in favour of a softer approach this season. The silken pussy bow blouse carries far more fashion credentials right now, and you can easily avoid looking like a secretary by wearing it with trousers and denims instead of a pencil skirt.

Embracing autumn
Autumn dresses are a wardrobe necessity when the season changes. Think long, rich tones, leafy floral prints, long sleeves and a spill of ruffles.

Colour-wise we are seeing richer tones such as Bordeaux and my favourite mustard yellow and still a lot of navy. Who knows, the Danes might shock us and wear something other than black and grey (probably not).

I’m looking to Chloe for my inspiration this season: skinny little scarves tied around the necks of plunging V-neck maxi dresses; wide-lapel peacoats; and natty waistcoats and billowing blouses – romantic and nonchalant just the way it should be.

I have a feeling this will be a great autumn!


(photo: Jenny Egsten-Ericson)
(photo: Jenny Egsten-Ericson)

Jenny Egsten-Ericson

As a Swede who spent eleven years in London and New York, coming to Denmark four years ago had its ups and downs. Having worked in fashion most of her professional life, Jenny (@jennyfashjam) will be giving her opinion on our dress sense: the right choices and the bad ones.