Innovation’ is one of the buzzwords often used to explain where future growth and prosperity will come from. It sounds plausible, but how do you define innovation: what is its nature, and how do you actively support it and harvest the outcomes that flow in an innovative society?
Subconscious shower work
In my world, innovation is the translation of discoveries into products or services that create value. To understand the nature of innovation, we need to answer the question: “Where do good ideas come from?”