‘Klit’ resort changes its name

Skallerup Klit Feriecenter is now Skallerup Seaside Resort after English-language spam filters confused ‘klit’ for ‘clit’

May 17, 2013

Holiday and spa resort Skallerup Klit Feriecenter in northern Jutland has decided to change its name to Skallerup Seaside Resort because the word ‘klit’ kept getting blocked by spam filters and firewalls.

“Over the last couple of years, we have been having more and more problems online because the name of the resort includes the word ‘klit’,” Niels Bro, the manager of the resort, told Nordjyske Stiftstidende.

The reason the word, which in Danish means sand dunes in addition to being a shortened form of 'klitoris', was getting filtered out was due to the similar spelling to the English word ‘clit’. This caused English-language spam filters to react harshly, believing that the resort was selling something other than scenic beach fronts.

This word mix-up has caused great grief for the resort online.

“Once an email sent by VisitDenmark ended up in the spam folder of a majority of recipients in Britain, just because it included an article about Skallerup Klit,” said Bro.

So less than a week since the conclusion of 'International Clitoris Week' (yes, that's a real thing), the resort announced it had had enough. It has now adopted a new English name, a changed logo, and a hope that the 60-year-old resort will be able to attract more family-friendly internet traffic in the future.

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