Jyllands-Posten making money online
One of Denmark’s three largest newspapers, Jyllands-Posten (JP), turned a profit from its digital activities for the first time ever in 2013, its commercial head, Claus Hovge Andersen, has announced today.
“In 2013 we performed our best results in many years and did significantly better than in 2012,” Andersen told Mediawatch.
JP bucking the trend
While the total revenue of JP/Politikens Hus keeps falling, Andersen said that cut-backs along with a rise in digital ad and newspaper sales are lifting up the bottom line figures.
“We had a positive income last year on both the printed newspaper and digital activities,” he said.
Cut-backs and lay-offs
JP carried out major cut-backs and lay-offs in 2012 and lowered costs by 25 million kroner a year, allowing the newspaper to invest in its digital subscription Premium.
The number of digital subscribers reached 13,000 in 2013, while the circulation of the printed newspaper has dropped to 84,500 copies a year.