New branding move would make Copenhagen bigger overnight

If you live in Zealand, you may already be living in the capital without knowing it

Mayors, regional and business leaders and other decision-makers met last week in Roskilde to develop a plan to make Copenhagen more competitive in the world marketplace. The scheme they agreed to intends to market all 46 councils and two regions in Zealand as being part of Copenhagen. Hillerød, for example, some 40ish kilometres to the north, would be called ‘Copenhagen’ to an international investor looking to set up shop.

“Global competition is brutal,” said Copenhagen mayor Frank Jensen is a statement from the City Council. “It makes sense that we come together and work together to attract investors to the region.”

READ MORE: Foreign investors staying out of Denmark

Sophie Hæstorp Andersen, head of the Region Hovedstaden, the Capital Region, agreed with Jensen.

“A Chinese investor doesn’t care that a workplace might be 70 kilometres outside of Copenhagen,” she said in the statement.

”It is all the same to them, so we need to do away with the competition between town and country and north and south and form a united metropolis.”

Falling behind
Region Hovedstaden lags far behind other European cities when it comes to attracting businesses that can generate growth and new jobs in the region. Stockholm experienced growth of nearly 5 percent from 2010 to 2012, while the Copenhagen-Malmö area grew by only 0.4% during the same period.

The goal of a united metropolis is to bring growth in Zealand on a par with the most successful metropolises in Europe.




  • Becoming a stranger in your own country

    Becoming a stranger in your own country

    Many stories are heard about internationals moving to Denmark for the first time. They face hardships when finding a job, a place to live, or a sense of belonging. But what about Danes coming back home? Holding Danish citizenship doesn’t mean your path home will be smoother. To shed light on what returning Danes are facing, Michael Bach Petersen, Secretary General of Danes Worldwide, unpacks the reality behind moving back

  • EU Foreign Ministers meet in Denmark to strategize a forced Russia-Ukraine peace deal

    EU Foreign Ministers meet in Denmark to strategize a forced Russia-Ukraine peace deal

    Foreign ministers from 11 European countries convened on the Danish island of Bornholm on April 28-29 to discuss Nordic-Baltic security, enhanced Russian sanctions, and a way forward for the fraught peace talks between Kyiv and Moscow

  • How small cubes spark great green opportunities: a Chinese engineer’s entrepreneurial journey in Denmark

    How small cubes spark great green opportunities: a Chinese engineer’s entrepreneurial journey in Denmark

    Hao Yin, CEO of a high-tech start-up TEGnology, shares how he transformed a niche patent into marketable products as an engineer-turned-businessman, after navigating early setbacks. “We can’t just wait for ‘groundbreaking innovations’ and risk missing the market window,” he says. “The key is maximising the potential of existing technologies in the right contexts.”

  • Gangs of Copenhagen

    Gangs of Copenhagen

    While Copenhagen is rated one of the safest cities in the world year after year, it is no stranger to organized crime, which often springs from highly professional syndicates operating from the shadows of the capital. These are the most important criminal groups active in the city

  • “The Danish underworld is now more tied to Scandinavia”

    “The Danish underworld is now more tied to Scandinavia”

    Carsten Norton is the author of several books about crime and gangs in Denmark, a journalist, and a crime specialist for Danish media such as TV 2 and Ekstra Bladet.

  • Right wing parties want nuclear power in Denmark

    Right wing parties want nuclear power in Denmark

    For 40 years, there has been a ban on nuclear power in Denmark. This may change after all right-wing parties in the Danish Parliament have expressed a desire to remove the ban.

Connect Club is your gateway to a vibrant programme of events and an international community in Denmark.