More Christmas presents than ever before in Denmark are being bought online, according to new figures from the Danish e-Trade association Foreningen for Dansk Internet Handel (FDIH).
The figures showed that 70 percent of online shops have enjoyed more Christmas sales than last year and Danes have spent two billion kroner online during the ‘jule’ period this year, which means that every fourth kroner spent on presents has been spent online.
“Our predictions of online Christmas business at over two billion kroner is intact, so it’s a great Christmas for e-Trade,” Annette Falberg, the CEO of FDIH, said in a press release.
“Almost half of the online shops in our survey said that sales this year are over their budget. And actually, every fifth shop said that their Christmas sales are 15 percent or higher that their budget.”
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Packages galore
In total, over half of all Danes have purchased Christmas presents online this year and that has led to more packages being sent out, 37 percent more than in 2013.
The survey found that the online sales really took off from the beginning of December to December 15, which was the busiest e-Trade day, before sales dropped steadily until now.
FDIH estimated that the Danes will spend about 72-74 billion kroner online on typical consumer categories during 2014, an increase of 15 percent compared to last year, which finished at 63 million kroner.
